Chris Farnnell: Esports No Longer Just A Game
March 26, 2021Esports
Welcome to the Chris Farnell blog. The esports gaming industry is expected to continue to grow over the next few years and consequently, as seen with the sports industry and gambling, so is the demand for esports betting services. This enthusiasm for esports betting services is occurring. Just as with traditional sports, fans follow teams, watch matches and even attend cup finals, cheering on their favourite stars from around the world and the professionalisation of esports continues to accelerate at a blistering pace.
In 2020, European giants Fanatic secured a $10m investment before going on to successfully close a £2m crowdfunding round. Similarly, fellow UK team Excel Esports continued their professional evolution by securing a groundbreaking partnership with a non-endemic sponsor, BT.
Excel also brought in new leadership, including the former director of global marketing at Adidas, to help further their aim of becoming a leading household brand. However, it is not only esports teams that are looking to professionalise. As demonstrated by the number of disputes, there’s been a real increase in esports players seeking to protect themselves by appointing their own legal advisors.
Sports regulators also around the world seem to be gearing up for a year of introducing tougher rules.
For instance, following high-public defeats for the English Football League and Uefa in landmark judgments opposite Derby County and Manchester City respectively, we are likely to see changes to the regulatory regime that football clubs are subject to.
In particular, this could mean the introduction of salary caps in the Championship to replace the existing financial fair play rules.
Fans of several clubs will be hoping that the regulators take a sensible approach to enforcement, though, ultimately recognising diminution in value of club’s assets and revenues that were completely unforeseen and have impacted even the best run clubs.
We are also likely to see the imposition of stronger rules, including caps on fees, for agents.
Such measures will be hotly contested, though, and ironically, in light of Brexit, may be stopped in their tracks by legislation that originates from Brussels.
booming demand for esports betting services has created commercial opportunities for players in the esports industry. Indeed, the esports betting industry appears to be primed for quick growth. However, the extent of this growth will depend on, among other things, how consumers, legislators, and industry stakeholders work together to ensure that the various stakeholders’ concerns and perspectives are adequately represented. We will continue to monitor how the esports betting industry continues to adapt and grow.
Check back soon for more!
Chris Farnell has experience advising on sports matters. You can follow Chris Farnell Lawyer on Twitter, where we frequently share our recent advice on sports law. Visit the Chris Farnell IPS Law website here for the latest big sports issues here. You might be interested reading the Chris Farnell Charlton news here.
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